Global Footwear Launch
Elite Runner × Premium Athletic
A signature footwear line built around an underdog narrative — 12 weeks, four platforms, one consistent arc from anonymity to authority.
Engagement vs. polished product shots
Each engagement designed to outlast the next contract. Built on the four chapters of our approach — positioning, partnerships, production, reporting.
Elite Runner × Premium Athletic
A signature footwear line built around an underdog narrative — 12 weeks, four platforms, one consistent arc from anonymity to authority.
Engagement vs. polished product shots
Tennis Champion × Luxury Fashion
Repositioning a top-ranked competitor as a lifestyle figure beyond sport — a two-season ambassador deal anchored in fashion-week and cultural moments.
Ambassador deal, three categories
Basketball Pro × Sports Nutrition
A seven-month integrated campaign tracking a marquee competitor through a full season — content arc mapped to competition, not to a media plan.
Total views across the season
Soccer Star × Premium Watch Brand
A global tournament window, four venue activations, a real-time content engine — anchored on prestige rather than reach.
Earned media reach
Golf Champion × Luxury Apparel
An archival apparel relaunch co-designed with a major champion — full collection sold through in 18 days, partnership renewed for a second season.
Full collection sell-through
Olympic Athlete × Health Tech
180K app downloads in 90 days, 68% Day-30 retention — rooted in publishing the athlete's actual performance data rather than scripted endorsement.
App downloads in 90 days