SELECTED WORK

Partnerships that compound.

Each engagement designed to outlast the next contract. Built on the four chapters of our approach — positioning, partnerships, production, reporting.

Global Footwear Launch
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01·Product Partnership · 2025

Global Footwear Launch

Elite Runner × Premium Athletic

A signature footwear line built around an underdog narrative — 12 weeks, four platforms, one consistent arc from anonymity to authority.

3.2×

Engagement vs. polished product shots

Lifestyle Brand Integration
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02·Brand Ambassador · 2025

Lifestyle Brand Integration

Tennis Champion × Luxury Fashion

Repositioning a top-ranked competitor as a lifestyle figure beyond sport — a two-season ambassador deal anchored in fashion-week and cultural moments.

2 seasons

Ambassador deal, three categories

Championship Season Campaign
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03·Content Series · 2024

Championship Season Campaign

Basketball Pro × Sports Nutrition

A seven-month integrated campaign tracking a marquee competitor through a full season — content arc mapped to competition, not to a media plan.

14.3M

Total views across the season

Tournament Sponsorship Series
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04·Event Activation · 2024

Tournament Sponsorship Series

Soccer Star × Premium Watch Brand

A global tournament window, four venue activations, a real-time content engine — anchored on prestige rather than reach.

38M+

Earned media reach

Heritage Collection Launch
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05·Product Partnership · 2024

Heritage Collection Launch

Golf Champion × Luxury Apparel

An archival apparel relaunch co-designed with a major champion — full collection sold through in 18 days, partnership renewed for a second season.

18 days

Full collection sell-through

Wellness Partnership Programme
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06·Brand Ambassador · 2024

Wellness Partnership Programme

Olympic Athlete × Health Tech

180K app downloads in 90 days, 68% Day-30 retention — rooted in publishing the athlete's actual performance data rather than scripted endorsement.

180K+

App downloads in 90 days