Halfspace
ATHLETES • BRANDS • PARTNERSHIPS

Building legacy partnerships
for world-class athletes

We connect elite athletes with premium brands through strategic positioning, authentic storytelling, and data-driven partnership management.

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OUR APPROACH

Four chapters.
One unified strategy.

01

Positioning

02

Partnerships

03

Production

04

Reporting

EXPLORE THE FULL APPROACH
FEATURED WORK

Selected partnerships

Global Footwear Launch
VIEW CASE STUDY

Global Footwear Launch

2025
Elite Runner + Premium Athletic•Product Partnership
Lifestyle Brand Integration
VIEW CASE STUDY

Lifestyle Brand Integration

2025
Tennis Champion + Luxury Fashion•Brand Ambassador
VIEW ALL WORK
SERVICES
01

Brand Positioning

Strategic narrative development for athlete brands

02

Partnership Strategy

Premium brand alignment and deal structuring

03

Content Production

End-to-end creative production and activation

04

Campaign Management

Multi-channel execution and optimization

05

Rights & Legal

Usage rights, contracts, and brand safety

06

Performance Analytics

Real-time reporting and attribution modeling

STANDARDS

Vetting

  • —Brand safety review
  • —Values alignment check
  • —Market position analysis
  • —Risk assessment

Brand Safety

  • —Usage rights management
  • —Approval workflows
  • —Content guidelines
  • —Crisis protocols

Reporting

  • —Real-time dashboards
  • —Performance metrics
  • —Attribution tracking
  • —Quarterly reviews
UPDATES

Latest insights

Feb 2026•Insights

The Evolution of Athlete Brand Partnerships

Jan 2026•Case Study

Building a Seven-Figure Endorsement Portfolio

Dec 2025•Industry

NIL Rights and the Future of College Athletics

Ready to build something exceptional?

Let's discuss how we can elevate your athlete brand through strategic partnerships.